THE BRAND, with its on going exploration of new creative fields in line with the changing flow of contemporary living, was bound to develop a new, coherent project related to furnishing as a consistent brand extension of Fendi experimental work. This collection was launched in collaboration with Club House Italia, a company established in the 1970s by Alberto Vignatelli and specialized in the production of upholstered furniture and related raw materials; its aim is to "dress up" rooms in a way which is very similar to how Fendi designs its fur and precious leather coats, clothes and accessories.