The 529-room hotel is one of the largest hospitality complexes in San
Francisco’s most popular tourism area, stretching from the
semi-circular Municipal Pier past Ghirardelli Square, The Cannery, the
Maritime Museum and down to Pier 39. Its new design offers more than
9,000 sq. ft. of flexible meeting space including a unique new ballroom
and a landscaped outdoor courtyard for private parties.
Eliminating conventional boundaries, the lobby
(pictured at top) now flows into a food, beverage and meeting
environment, evoking a communal atmosphere where guests can mingle in
adjacent open-air settings. The new design accommodates the trend
toward blending tourism with business and creates a community
environment that promotes socializing.
The renovation was designed by James D. Looney,
principal of Looney & Associates of Dallas and Chicago. Remarking
on the design, Looney, notes the concept was “two-fold: to improve the
tourist guest experience and to increase the property’s appeal to
groups. The result is light-hearted yet sophisticated, very colorful
and relaxing, like a resort. It has been an extreme makeover. The whole
mood, including the artwork, combines to make the whole experience more
fun.”
“The lobby is the most dramatic change,” says Looney.
“We have energized the lobby by creating a multifunctional space. The
new food bar called Spressi provides a setting where people can meet
for coffee at our new community table. They can use their laptops just
like they were in a gourmet coffeehouse, but they don’t have to go out
to get that experience. This will be particularly appealing to
Gen-Xers, who are comfortable working, meeting and dining in group
settings. You can get coffee, espresso, snacks or, later in the day,
beer and wine in the same place. The traditional lines have been
removed between the lobby and the café, though there is a buffet area
just off the lobby where guests can sit down in a more traditional
table setting for a breakfast buffet.”
The hotel’s new breakfast area, Sol, has been
redesigned to be a flexible area just beyond the lobby. It can also be
reserved for private receptions and small events. The concept for the
Spressi-highlighted lobby area and the Sol breakfast room is that
everything should flow naturally to accommodate the needs of various
guests.
The hotel also features an outdoor living room that is
an extension of the lobby, with fire pits and outdoor seating. This
open setting is designed to make it easier for people to network with
each other in between and after sessions they are attending.
Meeting spaces (one pictured above) also were
expanded, with the primary improvement being the the addition of the
2,731-sq.-ft. Embarcadero Room. It features natural lighting and a
unique outdoor foyer that also includes an outdoor living room and fire
pits. The hotel's existing meetings space includes the 2,278 sq. ft.
Presidio Ballroom and the 2,196 sq. ft. Marina Ballroom. In addition,
two breakout rooms are also being renovated to reflect the hotel’s
fresher design. Plus, an outdoor courtyard adjacent to the Marina
Ballroom will be completely re-landscaped with the addition of a
central grass lawn encompassed by dwarf palm trees. This area will also
be available for weddings and private functions.
In the guest areas (above), the hallways have been
brightened with bold marine blue and white stripes with lively carpet
patterns reinforcing the overall resort feeling. Guest room colors are
more neutral, using a soft palette, and more lighting has been added so
that the rooms are more open and appear larger.
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Photos courtesy of the Sheraton Fisherman's Wharf
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